DENVER'S TRELORA REALTY MODERNIZES REAL ESTATE INDUSTRY
TRELORA Realty, a Denver-based real estate firm, is modernizing the traditional broker agent model by providing first-rate comprehensive service, with a team of experts, for one flat fee.
TRELORA Realty (TRELORA), a Denver-based real estate firm, is modernizing the traditional broker agent model by providing first-rate comprehensive service, with a team of experts, for one flat fee. Unlike traditional agents who charge a variable fee based upon selling price of the home multiplied by commission rate, TRELORA offers a consistent fee – regardless of the price of the home – of $1,700 to list a home and $3,000 to buy a home.
“TRELORA is a reflection of the current real estate landscape,” says Joshua Hunt, CEO and Managing Broker. “When 88% of buyers start their home search online, technology gives consumers a sizeable head start. Coupled with our team approach, TRELORA has created inherent efficiencies that allow us to offer set fees, passing on huge equity savings to our clients.”
TRELORA was founded in 2011 and is led by Hunt, an industry veteran with almost two decades of experience. After working as a top-performing agent at Re/Max, Prestige Real Estate Group and Keller Williams, Hunt made the transition to become a highly successful professional business coach for agents. In fact, he helped many of his coaching clients double or triple their production. After coaching for many years, he became a top industry recruiter, often surpassing goals or quotas much earlier than expected. Intimately familiar with all facets of the real estate industry, Hunt noticed an opportunity to streamline transactions to the benefit of clients.
The TRELORA Difference.
TRELORA’s model represents a sea of change from the traditional real estate transaction. Typically, buyers and sellers work with one broker agent, who handles every aspect of their sale or purchase, and is compensated based upon a commission rate multiplied by final selling price of their home. Unfortunately, many clients don’t realize this commission rate is negotiable, regardless of the name or logo on the sign.
TRELORA is founded on the principle of hired employees with subject matter expertise – paying employees a base salary with bonus potential, working in core skill areas/fields of expertise, which eliminates the need to cover individual expenses and overhead. Moreover, it offers all employees a unique profit-sharing program that helps keep overall expenses down while incentivizing them to do the best job possible.
The TRELORA Process.
Every client receives a team of 8 to 10 TRELORA employees, each offering expertise in one specific area, providing the highest level of service. The team works together to focus on property enhancement, marketing a property, pricing and property analysis, negotiating and structuring the sale, and complete transaction management.
“We operate like a baseball team, placing our team members in the positions best suited to their personal skills and areas of expertise,” says Hunt. “The consumer benefits from getting someone incredibly focused—whether it’s our photographer or pricing specialist— because this is all they do, everyday.”
The Fee Structure.
TRELORA launched with the promise of a flat fee for home sellers of $1,700. In December 2012 the company decided to make their model a flat fee for both sides of the transaction, offering a $3,000 fee on the buy side as well. This represents a huge savings to consumers, who typically were subject to the varying commissions of their broker. When partnering with TRELORA, clients save an average of $7,000 per transaction. After almost a year and a half in business, TRELORA has saved consumers more than $1 million in real estate commission fees.
The Future of TRELORA.
Similar to other “disruptive” companies, TRELORA is looking to reconstruct an industry based on modern technology and the efficiencies it provides.
Says Hunt, “Truly, we hope to change the world and the way one of the oldest industries is practiced. What has been accepted in the past is radically changing – much to the consumers benefit.”
TRELORA recently moved from Centennial to LoHi, opening a new Home Resource Center at 2401 15th Street, Suite 150. The company plans to open six more Centers within the next year, growing nationally after that.
For more information on TRELORA Realty, please call 303.886.3000 or visit www.TRELORA.com.